What was the idea?

Tornal came with a unique design challenge: create a brand that feels deeply traditional and grounded in heritage, yet still functions within the modern landscape of digital experiences. The brand was inspired by analog timepieces and craftsmanship — every detail mattered, every component had meaning. The designer’s task was to reflect this philosophy across every element of the identity, from typography to layout to tone of voice.

Tornal is a brand that moves slowly, purposefully — like time measured by hands, not screens.

Initial research focused on traditional rural aesthetics — warm woods, sun-aged metals, and weathered textures — but rather than directly mimicking these visuals, the approach leaned toward abstraction and suggestion. A serif typeface was chosen to suggest legacy, while grid systems gave each composition a strong architectural backbone. The imagery was carefully framed to feel timeless and still — like a paused moment, captured deliberately. Even the brand’s rhythm was slow by design: layouts invited readers to linger rather than scroll.