Elevating brand through branding and UX

Tlions is a skincare brand that approached the designer with a clear goal: to elevate their presence through thoughtful branding and a tactile, intuitive digital experience. The challenge was to create a visual identity that could evoke softness and care while maintaining a sense of trust, professionalism, and modernity. It had to feel luxurious but approachable — premium without being cold.

The design process began by immersing in the world of skincare — product textures, packaging cues, ingredient stories, and customer rituals. The visual direction leaned into soft neutrals, natural tones, and elegant spacing. Typography was chosen for its clarity and warmth: a refined sans-serif paired with subtle serif accents. The logo was crafted to suggest balance — both clean and fluid, echoing the idea of skincare as a daily act of restoration.

Tlions is more than a skincare brand — it’s a digital expression of care, beauty, and thoughtful attention to detail.

When it came to the UX and UI design, the digital experience was shaped to reflect the product itself: clean, lightweight, and intentional. Interactions were soft and slow, with subtle fades and transitions designed to mimic the gentle application of skincare. Product pages were structured around storytelling, allowing users to not just browse, but understand the function and feeling of each item. Ingredients were highlighted with care, and whitespace was treated as an active design element to convey freshness and calm.